Anyone will tell you that a multi tonged approach is best for capturing the attention of the consumer. With such a wealth of content at our fingertips, it takes a lot to stand out and truly connect with the consumer.
Social media can help; it offers boundless methods to connect with the consumer.
How to build a social marketing plan
Set some goals
There is no one size fits all every brand will need a personalised strategy for their brand. You need to look at competitors to get an idea for the type of content you want on your website.
Take a look at your vanity metrics such as shares likes etc. will give you a good understanding if you are hitting the right mark.
Understand your audience
It is essential to understand if your customers are emotionally motivated, e.g. are part of the 15-24 bracket or are trying to attract the older audience.
What platforms do they prefer to engage in doing a quick cell demographic test will not tell you what you need to know. A more in-depth analysis is required most of the time.
Optimise your content
Take an audit of your current social media standing and create a list of ways to optimise your offerings. Start by looking at two key aspects: what has proved effective with your customer base and how can you continue it and what hasn’t succeeded and solutions as to how you can rectify this.
Build a social media calendar
Social media is a greedy beast, especially if you’re managing multiple accounts across several platforms.
A calendar will allow you to keep track of what content should be uploaded when it helps you manage all the moving parts of your content including the split of content types: how many posts a week will make my audience laugh?
How many posts will directly promote my product or service? How many seats will attempt to drive followers to my website?
Adapt your strategy
Whether it’s with your customer or the global context, change is something you can count. As such, your social media strategy should never stay stagnant. Make a date to complete audits of your social media performance metrics at regular intervals to tweak your efforts according to your findings.
Find that sweet spot between allowing your current strategy enough time to succeed and knowing when to try something new.
Keep it visual
In the realm of social media marketing, visual content is king.
With consumers scrolling through hundreds of ads, posts, and notifications at any given moment, it takes a bold, visual content strategy to set your brand apart from the rest so spend some time establishing how you want your brand’s mission and values to be communicated visually.
Continuity is an essential element when considering your social media feed visuals. Use software to your advantage here; when browsing image galleries, create boards of saved images to see how certain embodiments work together before deciding to post them to your social feeds.
Collect powerful and consistent imagery
Stunning imagery is the foundation of successful visual content.
A powerful image can grab users’ attention and direct them in particular ways. When using imagery, it’s essential to keep it on a theme and tailored to your brand. Does your brand post inspirational, scenic shots of mountaintops and serene landscapes? Or do they focus on emotive images of consumers and people? Whatever your image preference, make sure it’s always consistent.
Get your content out there.
Arguably the most crucial part of a successful social media campaign is merely putting your content out into the world. At any given moment, countless other brands are pumping out content to users, so to keep up with the clamour, you need to be doing the same.
Try not to commit to an overly ambitious posting schedule if you don’t think you will keep up with it. Just be sure to keep your posting consistent, regular, and engaging.